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The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. Solomon has 58 books on goodreads with 3165 ratings. Solomon anywhere and whenever you happen and also time. Consumer behavior, 12e solomon chapter 2 consumer and social wellbeing 1 which act. Use features like bookmarks, note taking and highlighting while reading consumer behavior.
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